Negotiating leases, overseeing contracts, budgeting, sourcing quality tradesman at short notice, planning the timescale of the build and committing to early mornings and late nights for the next three months.

Finding resilience within yourself, motivating the team of the build, being absent from your personal life, monitoring cash-flow, constant runs to DIY shops, recruiting Leicester’s best bar manager, daring to go all the way pink, setting up with all your suppliers, liaising with the design agency and starting to reel out teasers.

Building an identity to be sustainable, recognisable and one that your potential customers can align with. The brand was built for the potential of opening up further bars in different cities. It pays off to use an agency that understands commercial branding to have a professional and clean aesthetic.

Gaining more social media followers than any other bar in Leicester before opening. Hype went through the roof. Using creativity and tone of voice to target your desired audience. Perfecting processes, making amendments, constant reviewing and taking a step back to appreciate what you’ve built.

Working closely with the bar manager to create new flavour profiles for new menus. Understanding your audience and their taste palettes. We used quality ingredients and glassware to keep the customers coming back for more.

Appreciating the long hours and hard work your team put in goes a long way. Creating a positive morale in your workforce for the local industry to see attracts the top talent and you get the pick of the bunch. The bar manager that we hired coached the staff from being complete novices to some of the best bartenders in Leicester.