Job Title: Audience Growth & Community Manager
 Brand: Daal & Bass
 Location: Remote / Hybrid (UK-based preferred)
 Commitment: Part-time / Freelance (with potential to grow into a full-time role)

About Daal & Bass

Daal & Bass is a South Asian rave culture brand pushing boundaries through music, events, and fashion. We celebrate the fusion of bass music and South Asian culture, creating spaces for underrepresented sounds and communities to thrive. With upcoming merchandise drops and a record label launch, we are looking for a dynamic Audience Growth & Community Manager to build and engage our audience.

Role Overview

We are looking for someone to take the lead in growing Daal & Bass' audience across social media, events, and digital platforms. This role is perfect for a self-starter who understands underground music culture, is passionate about South Asian representation in rave spaces, and knows how to build online communities that translate into real-world engagement.

Responsibilities

  • Develop and execute a strategy to grow our social media presence (Instagram, TikTok, Twitter, YouTube, etc.)

  • Create engaging content that reflects the brand’s identity, including memes, event footage, artist interviews, and cultural storytelling

  • Identify and engage with key online communities, influencers, and potential collaborators

  • Build and nurture an active online community, responding to comments, DMs, and discussions

  • Develop a content calendar aligned with our events, merch drops, and record label releases

  • Track and analyse audience growth metrics, adjusting strategies as needed

  • Work closely with the events and label team to ensure online hype translates into ticket and merch sales

  • Explore innovative ways to increase brand visibility, including partnerships, press, and collaborations

Ideal Candidate

  • Deep understanding of South Asian culture, underground music, and rave scenes

  • Proven experience growing online communities, preferably in music or cultural spaces

  • Creative content creation skills (basic graphic design, video editing, or photography is a must)

  • Strong knowledge of social media trends and platform algorithms

  • Excellent written and verbal communication skills

  • Self-motivated, able to work independently and take initiative

  • Experience with event promotion, influencer outreach, or brand partnerships is a bonus

What We Offer

  • The chance to be part of a pioneering movement within South Asian rave culture

  • Creative freedom to shape the brand’s online presence

  • Potential for increased involvement as the brand expands

  • Competitive freelance/part-time pay based on experience

How to Apply

Send your CV, a short cover letter, and links to any relevant work (social media pages, content you’ve created, communities you’ve grown, etc.) to nico@beastwang.com | Tell us why you're the perfect person to help build Daal & Bass into a movement.

This role is for someone who gets the culture, knows how to create digital hype, and wants to play a key role in growing a brand that merges bass music with South Asian identity. If that sounds like you, we want to hear from you!